Sanctuary Climbing & Fitness
Sanctuary Climbing & Fitness in Seaside, CA, offers a state-of-the-art indoor climbing experience. With over 10,000 sq. ft. of climbing walls, fitness areas, and aerial silks, the gym has served the local community since 1996, providing Olympic-grade facilities for climbers of all levels.
Software
Branding
I redesigned the logo for Sanctuary Climbing & Fitness following its relocation, modernizing a stylized silhouette of a bouldering figure—an evolution of their previous logo—while incorporating a modern font with a slight texture to reflect the rugged surface of bouldering rocks. The year of establishment was added to highlight their legacy and pioneering presence in the Monterey Bay area.
Collateral
The branding then expanded into a range of printed and digital promotional materials, strengthening the gym’s identity and community engagement. This included stationery, brochures, flyers, stickers, rack cards, membership cards, water bottles, t-shirts, and more.
Web Design
I designed the original layout for Sanctuary Rock Gym’s new website, featuring a dedicated history section honoring their previous location, a comprehensive listing of climbing and fitness classes, and seamless integration with Rock Gym Pro for managing memberships and reservations.
