Mount Madonna
Mount Madonna holds space for personal transformation. Through community of practice, stewardship of sacred land, preservation of wisdom, and lifelong learning, Mount Madonna exists to support and foster peace in the world.
Software
Branding
As the Senior Brand Designer & Digital Marketing Specialist for Mount Madonna, I further developed and implemented the new branding initially conceptualized by Soul Camp Creative. The branding draws inspiration from ancient Sanskrit texts, the tilak—a mark representing spiritual focus and inner vision—and nature’s textures, which evoke a sense of peace and harmony. The color palette reflects the rich hues of the redwood forest and the natural beauty surrounding the Santa Cruz Mountains, in California.
Collateral
The new branding has expanded into digital and print collateral that includes flyers, posters, table covers, signs, feather flags, t-shirts, stationery, room keys, bandanas, lanyards, and more.
Design System
The original Brand Style Guide evolved to incorporate logo usage and variations. This led to the creation of a comprehensive Design System, supporting branded newsletter designs and a responsive website.
Newsletters
Crafted and deployed targeted HTML email campaigns—including weekly, dedicated, journey, and welcome emails—using custom-made MailChimp templates aligned with our brand style guide. These ongoing campaigns reach 30,000 subscribers and have driven a threefold increase in Mount Madonna’s programs and events.
Web Design
As the web designer, I was responsible for translating the brand into a fully responsive, ADA & WCAG-compliant website with 140 unique pages in Figma, ensuring brand consistency and an optimal user experience. I also managed the handoff to development, directing the process to closely match the Figma prototype.
A beautiful modern, cohesive aesthetic
“From the outset, Angeles brought a deep understanding of visual storytelling and brand identity, helping to refresh and elevate our organization’s presence with spirit, creativity, and precision. As our senior brand designer and digital marketing specialist, Angeles seamlessly blended the essence of Mount Madonna’s mission with a beautiful modern, cohesive aesthetic. Her ability to transform ideas into compelling visuals is truly remarkable.”
Social Media
The branding was seamlessly integrated into the social media presence, incorporating branded fonts, patterns, and a cohesive color system to differentiate rich content types, including events and programs, inspiring quotes, and testimonials.