Mount Madonna
Transforming a Wellness Brand to Drive Record-Breaking Revenue
2023–2025
Mount Madonna Center is a wellness retreat center dedicated to personal transformation and growth. As Senior Brand Designer & Digital Marketing Specialist, I evolved its visual identity, designing a brand system, custom Mailchimp campaigns, and a fully responsive website with 140+ pages. The site won a Gold Davey Award for Website Redesign in 2025.
Role
Brand Designer
Digital Marketing Specialist
Web Designer
Team
Chief Marketing & Communications Officer
Marketing & Communications Manager
Project Manager
Software Developer
With
Soul Camp Creative
MM MarComm Team
Impact
Tripled engagement, 25,000 subscribers, and sold-out programs
Website
25K+
Subscribers reached with weekly campaigns
167%
Above industry average newsletter open rate
153%
Revenue goal surpassed efficiently
Angeles brought deep understanding of visual storytelling and brand identity, elevating our presence with spirit, creativity, and precision. She blended Mount Madonna's mission with a beautiful, cohesive aesthetic that strengthened our connection with our community.
