Chick Russell & Company
Rebranding an International Entertainment Design Company to Drive Global Growth
2020
A complete rebrand for the entertainment design company behind iconic attractions for Disney and Universal, including "Harry Potter" and "Transformers," built to win new clients worldwide.
Despite 25+ years of designing iconic attractions for Disney and Universal, Chick Russell & Company's outdated website and brand materials weren't attracting new international clients or reflecting the caliber of their work.
They needed a modern identity and an accessible, media-rich digital presence to showcase their expertise to global markets.
I led a complete brand transformation: logo, style guide, stationery, and specialized magazine ads.
The centerpiece was a fully responsive ADA/WCAG-compliant website, using dynamic visuals and storytelling to reflect the company's epic, story-driven experiences.
The rebrand renewed business momentum, substantially increased website traffic, and led to new projects in South Korea, Barcelona, Las Vegas, Vietnam, and India.
+66%
Increase in engaged sessions
5
Countries with new projects secured after rebrand
+50%
Organic website traffic growth
Angeles has an outstanding design aesthetic and the drive to improve all ideas beyond original direction. She's quick, a wonderful collaborator and a joy to work with. I recommend her work without reservation.
