Mount Madonna
Transforming a Wellness Brand to Drive Record-Breaking Revenue
2023–2025
Mount Madonna Center is a wellness retreat center dedicated to personal transformation and growth. I evolved its visual identity across print, email, and a 140+ page website that won a Gold Davey Award in 2025.
The pandemic disrupted Mount Madonna's in-person retreat model, and the pivot to online classes exposed deeper gaps. Its family of initiatives had a fragmented brand identity, with inconsistent materials across 20+ touchpoints.
The center also lacked modern marketing tools: no strategic newsletter campaigns for its 25,000+ subscribers and a weak social media presence, just when it needed to reach its audience most.
As Senior Brand Designer & Digital Marketing Specialist, I built a cohesive brand system for the center and its initiatives, designed custom Mailchimp campaigns, and redesigned a fully responsive website with 140+ pages.
Engagement tripled and programs sold out. A single retreat program earned a record $84.8K, the highest in the organization's history, and the Living Yoga retreat grew 178% year over year. Newsletters reached a 40% open rate.
The website won a Gold Davey Award for Website Redesign in 2025, and USA Today 10Best named Mount Madonna Best Yoga Retreat Center three years in a row, from 2024 to 2026.
25K+
Subscribers reached with weekly campaigns
167%
Above industry average newsletter open rate
153%
Revenue goal surpassed efficiently
Angeles brought deep understanding of visual storytelling and brand identity, elevating our presence with spirit, creativity, and precision. She blended Mount Madonna's mission with a beautiful, cohesive aesthetic that strengthened our connection with our community.
