Mount Madonna

Transforming a Wellness Brand to Drive Record-Breaking Revenue

2023 – 2025

Mount Madonna Center is a wellness retreat center dedicated to personal transformation and growth. As Senior Brand Designer & Digital Marketing Specialist, I evolved its visual identity, designing a brand system, custom MailChimp campaigns, and a fully responsive website with 140+ pages—which won a Gold Davey Award for Website Redesign in 2025.

Role
Brand Designer Digital Marketing Specialist Web Designer
Team
Chief Marketing & Communications Officer Marketing & Communications Manager Project Manager Software Developer
With
Soul Camp Creative MM MarComm Team
Impact
Tripled engagement, 25,000 subscribers, and sold-out programs.

0K+

Subscribers reached with weekly campaigns

0%

Above industry average
newsletter open rate

0%

Revenue goal achievement
with exceptional efficiency

Lara Kilpatrick
Quotation mark

Angeles brought deep understanding of visual storytelling and brand identity, elevating our presence with spirit, creativity, and precision. She blended Mount Madonna's mission with a beautiful, cohesive aesthetic that strengthened our connection with our community."

Lara Kilpatrick
Chief Marketing & Communications Officer

Mount Madonna

Transforming a Wellness Brand to Drive Record-Breaking Revenue

2023 – 2025

Mount Madonna Center is a wellness retreat center dedicated to personal transformation and growth. As Senior Brand Designer & Digital Marketing Specialist, I evolved its visual identity, designing a brand system, custom MailChimp campaigns, and a fully responsive website with 140+ pages—which won a Gold Davey Award for Website Redesign in 2025.

Role
Brand Designer Digital Marketing Specialist Web Designer
Team
Chief Marketing & Communications Officer Marketing & Communications Manager Project Manager Software Developer
With
Soul Camp Creative MM MarComm Team
Impact
Tripled engagement, 25,000 subscribers, and sold-out programs.

25K+

Subscribers reached with weekly campaigns

167%

Above industry average newsletter open rate

153%

Revenue goal achievement with exceptional efficiency

Lara Kilpatrick
Quotation mark

Angeles brought deep understanding of visual storytelling and brand identity, elevating our presence with spirit, creativity, and precision. She blended Mount Madonna's mission with a beautiful, cohesive aesthetic that strengthened our connection with our community."

Lara Kilpatrick
Chief Marketing & Communications Officer
© Angeles Moreno Design 20’ — 25’