Celebrating 85 Years of Tradition, 25 of Innovation
UDLAP Design 2025 International Conference
The Design Department of the Universidad de las Américas Puebla, in collaboration with the College of Arts, Media & Design at Northeastern University, is organizing UDLAP Design 2025, an international conference celebrating the 25th anniversary of the Information Design program and the 85th anniversary of Fine Arts, one of the first degrees awarded since its founding.
The conferences will take place at the Guillermo and Sofía Jenkins Auditorium on Wednesday, March 19, and Thursday, March 20, and are free and open to the design community, students, academics, and professionals interested in taking part in the conversation about the current status and future of information design, where doers and thinkers meet.
As the closing event, the exhibition 85 Years of Tradition, 25 of Innovation will be inaugurated at the UDLAP Art Gallery on Thursday, March 20, at 6:30 pm.
Guest Speakers
Program
Wednesday, March 19
- 9:00 am | Opening Ceremony
- 9:30 am | “Sin Syllabus LIV5000 (10,000 horas independientes — 0 horas con docente)”
(No Syllabus LIV5000 (10,000 Independent Hours — 0 Instructor Hours))
Alex Blanco, Ariadna Frausto, Chloé Etard, Fernanda Olea, Isaías Loaiza, y Jaime Martínez
Enigma Diseño. Branding, Web Interaction, Typography, Strategy - 11:00 am | “Yo tengo otros datos: Un portafolio de teoría en diseño”
(I Have Other Data: A Portfolio of Design Theory)
Ernesto Peña, Profesor, College of Arts, Media, and Design
Northeastern University, Vancouver, Canada - 1:00 pm | “Illustrating Stories: The Power of Narrative in Visual Communication”
Samuel Dong, Professor, School of Art and Design
College of Performing and Visual Arts, University of Northern Colorado, USA - 4:00 pm | Colloquium: “El futuro del Diseño de Información”
(The Future of Information Design) - 6:00 pm | Commemorative Mural Opening: “Espejo Nómada” (Nomadic Mirror)
Edificio de Artes y Humanidades
Thursday, March 20
- 9:00 am | “Level Up”
Casper Harteveld, Professor, College of Arts, Media, and Design
Northeastern University, Boston, USA - 11:00 am | “Vibraciones Mentales: Conectando Emoción & Tecnología en el Diseño de Interfaces”
(Mental Frequencies: Connecting Emotion & Technology in Interface Design)
Ángeles Moreno, NN/g Certified UX Designer | Senior Graphic Designer | Educator - 1:00 pm | “Visualizo, luego existo”
(I Visualize, Therefore I Exist)
Esteban Madrazo, Director & Creative | Designer, Artist, Madrazo Studio - 4:00 pm | “Del diseño 360º a la pintura digital”
(From 360º Design to Digital Painting)
Selene Lazcarro, Graphic Designer and Visual Artist, Selene Lazcarro Studio - 6:00 pm | Clausura e inauguración exposición “85 años de Tradición, 25 de Vanguardia”
(Closing Ceremony and Opening of the 85 Years of Tradition, 25 of Innovation Exhibition)
UDLAP Art Gallery, first floor of the Library
